The world of digital marketing is changing every day. It seems that new trends, strategies, and platforms are emerging nearly every day. It can be hard to keep up with all this fast-paced change. But as digital marketers, ‘adaptability’ should be our middle name.
In the effort of keeping up with the times, digital marketers often fall prey to the many common land mines in the field. These mistakes can be costly and can seriously set back any marketing initiative. Let’s dive into these land mines and what can be done to side-step them.
1. There is no empathy in your approach
Empathy is the energy that fuels effective digital marketing. Each and every campaign, strategy, and audience needs to be approached from an empathetic point of view. What does this entail? Put yourself in the target market’s shoes. Forget what you think you know about your audience, and dive into their pain points to really learn what solutions they need.
2. Your buyer persona is outdated
If you haven’t taken a look at your buyer personas in a while, you need to do that. Seeing that the world is constantly changing, the needs of your customers are changing just as quickly. You may find that your target audience has completely shifted. Updating your personas ensures you’re not barking up the wrong tree.
3. You’re trying too hard to convince your audience they need you
Are your digital marketing campaigns aimed at convincing your audience that they need your product or service? If so, you need to change that. If you need to convince your audience that they need you to solve their problems, odds are they won’t love what you’re providing. Your strategy should show, not tell, your audience why your offerings are a necessity in their life.
4. You’re falling behind on trends
Ok, so maybe your buyer personas haven’t changed, and maybe you’re taking an empathetic approach to solving your customers’ problems. But, do you know how they communicate or what platforms they prefer to communicate on?
If you haven’t been keeping up with the latest trends, the answer is probably no. Even if you have the best, most well-thought out campaign, it can’t be effective if you don’t know how to reach your audience. Don't fall behind. Social media especially moves quickly.
5. You’re over-complicating it
At the end of the day, you have good ideas and you genuinely want to help your customers. Don’t overthink it, focus on your goals and don’t get ahead of yourself. Stay in-the-know on trends and be open to change.
Bringing it all together
It may seem daunting to keep up with the whirlwind of trends and platforms, but you’ve got this! You have value to add to your customers’ lives, you just need to focus in and reach them.