Podcasting offers a unique platform that allows people from all walks of life to share their expertise. With an estimated 88 million listeners in the United States alone in 2020, podcasts are a great way to keep up with the thought leaders in the industry without feeling overloaded by visual content.
At Nifty Method, we’re here to highlight quality content to keep you up to date with the marketing and events world. With only around 21% of the top podcasts streaming featuring female hosts, we decided to place the spotlight on some successful women that are sharing their expertise.
So, if you’re looking for even more marketing tips and tricks, here are five female hosted marketing podcasts that you should listen to this year:
Making a Marketer
Making a Marketer covers strategy & tactics for all experience levels, from events to social media, and everything in between. We adore Megan Powers and her hot takes and excellent guests. We suggest starting with recent episode where guest Diana Richardson unpacks some Scintillating Search (SEO) Tips.
The Goal Digger Podcast
Jenna Kutcher hosts conversations surrounding business and marketing, of course, as well as womanhood. “Think of this as your one-stop-shop for happy hour with a gal pal, mixed with business school,” she says in the intro of her podcast.
With all the uncertainties still looming months into 2021, listen to Jenna talk about why she’s altering her marketing efforts in 2021.
Inbound Back Office
Inbound Back Office is a podcast that is all about inbound marketing. This podcast is hosted by Amy Foley, a productivity coach and speaker that seeks inbound marketing agencies to discuss their challenges and strategies.
If you’re anything like us, you’ve been trying your best to adapt your marketing and events despite the uncertainties of COVID-19. Listen to episode 126 for a discussion about ways to keep your strategy up to date with Nifty Method’s CEO, Lindsay Martin-Bilbrey.
Online Marketing Made Easy with Amy Porterfield
Amy Porterfield, through her Online Marketing Made Easy podcast, aims to act as a business mentor for those who want years of tips and tricks! Some things she covers include social media, content, webinars, and much, much more.
If you’re interested in creating and repurposing your content calendar, this episode is a great place to start.
Girl CEO Podcast
Described as a “playground for entrepreneurs,” founder of Girl CEO, Ronnie Brown hosts honest conversations around the business world for women. From stories of success, failures, work-life balance, and taking charge of your power as a woman, Ronnie delivers inspiring episodes to achieve their professional and personal goals.
For advice focused on the marketing industry, check out this episode about the essentials of marketing campaigns.
Integrate and Ignite
Integrate and Ignite, hosted by President and CEO of Avocet Communications, Lori Jones, explores all things marketing.
If you’re looking for a place to start, we highly suggest Lori’s interview with our very own CEO, Lindsay Martin-Bilbrey. Listen here.
Bringing it all together
Need more resources? Want to discuss your strategy moving forward in the events and marketing world? Whether you’ve got a couple of questions or you aren’t sure where to start with your strategy, Nifty Method is here to help. Reach out today to chat.