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Alex Plaxen

Alex Plaxen,VP of Experience Strategy, has been recognized as a social media influencer at conferences nationwide and honored internationally as an emerging leader in the events industry. Connect with him on Twitter, Instagram, and Snapchat @aplaxen.

Crisis Communications

How to manage the media in a crisis
By Alex Plaxen on May 18, 2020

A crisis can cause serious damage to any organization, but with an effective media strategy in place you can weather this storm.

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Crisis Communications

Crisis Communication Tips Every Brand Should Master
By Alex Plaxen on May 4, 2020

While the primary objective of PR is to boost your company’s reputation, that is not its sole purpose. As well as creating buzz around your brand, PR is also crucial for damage control,...

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Crisis Communications Public Relations

4 Crisis Communication Tips You Should Know Right Now
By Alex Plaxen on April 20, 2020

Only 49 percent of companies have playbooks for crisis scenarios and less than 10% of events have a crisis communications plan. If you are one of these companies, it's not too late to...

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Marketing Inbound

59 Clever Content Marketing Starter Ideas That Work
By Alex Plaxen on April 13, 2020

It’s a unique time to be a marketer. You still need to promote your services or products, acquire leads, and get your message out to nurture and close prospects, yet you don’t want to...

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Crisis Communications

The One Thing Your Crisis Communications Plan Should Have
By Alex Plaxen on March 30, 2020

The best tool in your crisis communications tool belt is, and always will be, message mapping. A message map serves as a template for creating communications that are clear, concise, and...

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Events Communications

Is Your Crisis Communication Plan Any Good? 4 Ways You Can Be Certain.
By Alex Plaxen on March 3, 2020

Less than 10% of meetings have a crisis communications plan. Are you one of the 9 out of 10 without a plan? Or worse, are you facing an event cancellation and one of the 9 out of the 10...

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