Chris Auteur

Passionate, curious, and results-oriented marketing research and analytics professional. Continually working to gain a deeper understanding of the customer through data analysis and consumer insights. Love generating useful insights for our clients to help them reach their strategic goals.

How to Build and Execute a Crisis Communication Social Media Plan

2020 has caused a disruption in workflow and organizational operations. We are living in a situation that has been dubbed the new normal - a period of economic and social restructuring and upheaval. During such critical times, it is crucial for brands and industry leaders to maintain a strong crisis communication strategy.

Why Predictive Analytics is a Must-Have for Your Marketing

How are you analyzing your marketing data to tell the probable story of where your customers are...