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Karen Layser, CMP, DES

Karen Layser, CMP, DES is the Event Marketing Manager with Nifty Method. With over 16 years of experience, she brings innovation, passion and an extensive background full of knowledge to develop and manage meetings and events, conferences, trade shows, partnerships and logistics. Combining her winning personality, attention to detail, and client focused approach, Karen’s goal always remains to be one step ahead so that she can help create masterpieces for her clients and partners. In her free time, Karen enjoys volunteering with animal rescues and spending time with her family, friends and dogs, camping and finding adventure.

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Why Sponsors Are Essential to Your Event

Event sponsorship is an excellent marketing tool to have as part of your event strategy. When done right, it can even help fund your entire event! But sponsorships have the power to bring you more benefits than that.