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Lauren Hanzel

Lauren is an English major at the University of North Texas. She is an ambitious multitasker that is constantly caffeinated and always ready to read the next best selling book. She loves hiking, running, and writing while drinking coffee

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4 Essential Pieces of Inbound Marketing

Inbound marketing is all about the power of the customer. It isn’t about who can send out as many ads as possible and flood the channels in the hopes of gaining more contacts. Inbound marketing is about who you are acquiring as contacts, making sure that you are providing relevant resources to build a lasting relationship with your target customers.