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Lindsay Martin-Bilbrey, CMP

Lindsay is the CEO of Nifty Method Marketing & Events. A lively event professional armed with a very diverse background in the events industry and specializes in topics such as inbound and event marketing, attendee engagement, and so much more.

Marketing Inbound

4 SEO Benchmarks to Track in 2020
By Lindsay Martin-Bilbrey, CMP on June 17, 2020

SEO (or search engine optimization) can be both a nuanced art and marketing science when it comes to seeing return on investment. Most of us spend hours doing off-page SEO only to get a...

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Marketing

10 tactics and a strategy for pivoting to digital advertising
By Lindsay Martin-Bilbrey, CMP on June 15, 2020

Your sales pipeline has suddenly dried up. Your sales and revenue are in danger of plummeting in recent times and some sectors have seen a near total cessation of activity. Without face...

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Events Virtual Events

Nifty's Favorite Virtual Event Platforms
By Lindsay Martin-Bilbrey, CMP on March 16, 2020

There are plenty of major benefits to hosting a virtual event, whether a tradeshow, event, product launch, or hybrid online component of your face to face show.

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Events Marketing Exhibitors

Should We Share The Event Registration List?
By Lindsay Martin-Bilbrey, CMP on March 10, 2020

Whether your exhibit show or conference is face to face or virtual, the age old question of whether or not to share the registration list with your exhibitors and sponsors remains a...

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Marketing Email

5 Simple (But Important) Truths To Remember About Email Marketing Send Time
By Lindsay Martin-Bilbrey, CMP on March 5, 2020

Whether you’re sending that perfect event marketing campaign or the latest lookbook for your retail product, do your readers open your emails or delete them without a second thought?

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Marketing Digital Advertising

Getting Started with Digital Advertising
By Lindsay Martin-Bilbrey, CMP on February 25, 2020

What is digital advertising and why do you need it? Those are the exact questions this blog will answer for you today.

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Industry News

Better Together - Little Bird Told Media Joins the CCV - Nifty Method Team
By Lindsay Martin-Bilbrey, CMP on February 18, 2020

  We're growing and we want you to be the first to know!

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Event Tech

Event Registration Platforms: Our Top 7 Favorites and Why
By Lindsay Martin-Bilbrey, CMP on January 28, 2020

Event Registration Platforms: Our Top 7 Favorites and Why The use of technology in the event space is so prevalent and necessary today it’s evolved into its own industry: event tech....

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Events Marketing

Essential Elements of a Successful Event Marketing Plan
By Lindsay Martin-Bilbrey, CMP on January 7, 2020

As an event or marketing professional, you know the worst-case scenario for any event isn’t if a vendor drops out at the last minute, or a speaker doesn’t show up on time, or the hotel...

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