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Lindsay Martin-Bilbrey, CMP

Lindsay is the CEO of Nifty Method Marketing & Events. A lively event professional armed with a very diverse background in the events industry and specializes in topics such as inbound and event marketing, attendee engagement, and so much more.

Virtual Events Inclusive

25+ tips on designing and producing an accessible and inclusive event
By Lindsay Martin-Bilbrey, CMP on August 10, 2020

As meetings and events continue to take place in virtual spaces as a result of the COVID-19 pandemic, accessibility is too often an afterthought. It’s essential that your virtual...

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Events Inclusive

Our 50 Favorite African-American Professional Speakers 2020
By Lindsay Martin-Bilbrey, CMP on July 20, 2020

Our commitment as event professionals means ensuring the speakers we're putting on our stages (digital and in person) are sharing diverse, inclusive, and impactful stories,...

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Marketing Email

70 Email Marketing Improvements To Make in 2020
By Lindsay Martin-Bilbrey, CMP on July 2, 2020

Email generates $38 for every $1 spent, which is an astounding 3,800% ROI, making it one of the most effective options available. However, the name of the email marketing game in 2020...

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Marketing Inbound

Getting Started with Account Based Marketing
By Lindsay Martin-Bilbrey, CMP on June 25, 2020

ABM (otherwise known as account based marketing) has grown in popularity but perhaps you as a B2B marketer (especially in 2020) are asking yourself, is this the year we pivot to ABM to...

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Marketing Inbound

4 SEO Benchmarks to Track in 2020
By Lindsay Martin-Bilbrey, CMP on June 17, 2020

SEO (or search engine optimization) can be both a nuanced art and marketing science when it comes to seeing return on investment. Most of us spend hours doing off-page SEO only to get a...

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Marketing

10 tactics and a strategy for pivoting to digital advertising
By Lindsay Martin-Bilbrey, CMP on June 15, 2020

Your sales pipeline has suddenly dried up. Your sales and revenue are in danger of plummeting in recent times and some sectors have seen a near total cessation of activity. Without face...

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Events Virtual Events

Nifty's Favorite Virtual Event Platforms
By Lindsay Martin-Bilbrey, CMP on March 16, 2020

There are plenty of major benefits to hosting a virtual event, whether a tradeshow, event, product launch, or hybrid online component of your face to face show.

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Events Marketing Exhibitors

Should We Share The Event Registration List?
By Lindsay Martin-Bilbrey, CMP on March 10, 2020

Whether your exhibit show or conference is face to face or virtual, the age old question of whether or not to share the registration list with your exhibitors and sponsors remains a...

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Marketing Email

5 Simple (But Important) Truths To Remember About Email Marketing Send Time
By Lindsay Martin-Bilbrey, CMP on March 5, 2020

Whether you’re sending that perfect event marketing campaign or the latest lookbook for your retail product, do your readers open your emails or delete them without a second thought?

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