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Paige F.

As an event marketing producer, Paiges help brands build their bottom line through improved business processes, strategic planning, philanthropy, signature events, public relations, and marketing communications. When she's not working, you'll find her singing opera and hanging out with her cats.

2 minute read

How to Recoup Tradeshow Dollars With Digital Advertising and Content Marketing

Stuck in a COVID-19 sales slump? You're not the only one. If you generate revenue from trade shows (or brick-and-mortar stores or field sales), the last few weeks will have been tough. Digital advertising, however, lets you promote products and services through various digital channels, such as search engines, social media, websites, and affiliate programs. You can still advertise to customers and clients until you meet again face-to-face. Combine digital advertising with content marketing for even more explosive results.