2022 is halfway over and you're still figuring out how to make this hybrid event thing work. I mean, they're not new. But maybe you're new to your job or the expectations your organization has surrounding your upcoming hybrid event.
Hybrid events are not new, but they are going from strength to strength as businesses realize they need to find alternative ways to engage with customers and clients. So, we're going to do a quick primer and refresh on what is a hybrid event? And if you haven’t done so yet, how do you organize one? Let’s break it down.
Hybrid Events: The Basics
If we had to describe hybrid events in a nutshell, they’re any meeting or conference which also has a virtual audience. In recent times, that’s meant businesses doing live product demonstrations, talks, workshops, and seminars with a small, safe, in-person audience along with a wider virtual audience. This allows interaction between the people present at the event venue and responses from the virtual audience in reaction to what’s happening on-screen.
Virtual Events Versus Hybrid Events
Virtual events are solely online, with any number of hosts usually working on their own at different locations, or perhaps one small team running the event from a single location. Virtual events are aimed to engage a wholly digital audience via a virtual platform.
Hybrid events need to cater to an in-person and virtual audience, making them trickier to organize and produce. Both types of events require creativity and a knack for knowing your audience. Crafting the perfect incentives to get people online—as well as in-person where safe and appropriate—are essential to hosting your hybrid event.
What Every Event Manager Needs to Know About Hybrid Events
Most successful hybrid events need the following factors:
- Interaction between the in-person audience and the virtual audience
- Content that engages both types of audiences
- Inclusivity during the event activities
- Dynamic content that’s image-focused and easy to digest
- Effective marketing and advertising
- A solid and cohesive theme
- An understanding of your target audience
Many of these factors also play into standard event management, of course. Virtual events opened up a world of inclusivity for those that might not normally be able to attend in-person events. Hybrid events blend the two worlds, bringing everyone together.
The key is to be entertaining and interactive, never letting the focus solely center on the room, or conversely, leave it completely to just focus on the digital guests. Planning is everything. Here are some questions to ask during your planning meetings:
How long will your event last?
How will you stop virtual attendees from switching off or leaving?
Do you have the facility to send out resources to virtual attendees before the event?
Do you need to limit the number of attendees, or can it be a free-for-all?
Many of these factors will depend on your industry and the size of your organization. Your in-person audience might be members of your organization who all know what to expect, in which case, you might shift your focus to a stronger engagement of the virtual guests. Or, you might have space to host a few clients safely at your premises, meaning you need to make sure your content is gripping for both types of audiences.
With both hybrid and virtual events, technology allows you to assess the success of your meeting or presentation via a range of analytics and data solutions. Having an events management partner on hand to help with this can help you take future events to the next level.
Working With an Event Production Company
Having an experienced event production company on hand can be invaluable. Most event managers had never had to host a virtual event before 2020, never mind a fully-fledged hybrid event. Partner up with experts who can help you walk the fine line between making it perfect for your virtual audience while still engaging those that can make it in person. Talk to our team at Nifty Method about making hybrid events that work for you and your organization in 2021.