From marketing automation to wine industry predictions for 2021 and so much more, we've got you covered! Here are five articles that you absolutely can't miss:
WHAT'S LEAD SCORING AND WHY DOES IT MATTER?
It might feel like that right now, but why waste your time chasing poor (and likely unprofitable) leads into the sales funnel and hoping for the best outcome? This is not a sustainable approach to doing business. – Read more.
MARKETING AUTOMATION 101: WHAT IT IS AND WHY YOU NEED IT
In the last six years, marketing automation has become a cornerstone of online marketing and customer engagement.The latest statisticsreport that 75% of marketers use marketing automation, and 48% say it’s one of the top four methods they use to create personalized experiences for their customers. The marketing automation software industry has grown about 20% annually since 2013 and is valued at $6.1 billion today. – Read more.
SHOULD I HIRE A FREELANCER OR AN AGENCY?
While the phrase ‘gig economy’ is a relatively new term, the idea of hiring freelance workers has been around for decades. In recent years, however, the number of freelancers has grown significantly. According to one study, there are more than 57 million gig workers today. This equates to 36% of the workforce, and some experts suggest that this number could rise to as much as 50% of the workforce by 2027. – Read more.
New Workflows For Remote Production Showcased At SVG Forum
WorldStage helped the sports market reimagine the possibilities of hybrid and virtual production with a dynamic presentation to The Sports Video Group’s (SVG) Remote Production Workflows Forum on May 12. The two-day virtual event featured broadcasters, leagues, production services and technology providers addressing the challenges of production in the age of COVID and exploring the latest tools for producing engaging, immersive content. – Read more.
WINE INTELLIGENCE’S INDUSTRY PREDICTIONS FOR 2021
2020 will be remembered for many things – including some unexpected silver linings. In a world of lockdowns and economic uncertainty, consumers took comfort in things they could easily access and that felt uplifting – speaking to friends, reading (or re-reading) books, cooking, participating in outdoor exercise and buying local. It was also a good year for some sectors of the wine industry with producers and importers quickly pivoting to more selling direct to consumers and via other online channels, and providing them a comforting reason to do so. It was also a devastating year for so many businesses associated with wine – restaurants, hotels, bars, catering and tourism. – Read more.