Happy Friday!

From the 3 Ways Video Improves Customer Experience to the $0 Marketing Stack and so much more, we've got you covered! Here are five articles that you absolutely can't miss:

3 WAYS VIDEO IMPROVES CUSTOMER EXPERIENCE

Although written content is useful for reaching out and awareness to customers, using video can improve the customer experience (CX) of your website, causing more lead generation and potentially, more conversions. While there are plenty of benefits to investing in video, here are 3 ways that video improves CX: – Read more.

GOING BEYOND THE SHARE BUTTON: HOW TO GET CUSTOMERS TO ENGAGE IN DIGITAL MARKETING

Digital marketing has become essential to the marketing mix. In America alone, over 80% of people are online every day. If you aren’t advertising online, you’re missing out on a lot of opportunities. – Read more.

5 DIGITAL MARKETING MISTAKES TO AVOID

The world of digital marketing is changing every day. It seems that new trends, strategies, and platforms are emerging nearly every day. It can be hard to keep up with all this fast-paced change. But as digital marketers, ‘adaptability’ should be our middle name. – Read more.

Keep It Real: How to Not Over-Automate Email Sequences

Imagine a time before email-sequencing software. Imagine spying on customer accounts and looking for behavioral triggers to send that perfect email. Imagine typing the whole thing out again and again, sending it out, and... oh no, is that a typo? – Read more.

The $0 Marketing Stack: 41 Free Options to Popular Paid Services and Tools

What tools do you use to get your online marketing work done? Can you do all the same work of a digital marketer, and do it for free? The list of tools you use—often referred to as a marketing stack—probably covers a variety of different uses and needs, everything from social media marketing to content to email and lots more. – Read more.