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5 Bad Habits Agency Account Managers Need to Quit When Collaborating with Their Creative Teams

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If you're an agency account manager, it can be quite important to be able to properly collaborate with your creative team. We want to help you do just that in this article. Our goal is to help brands implement cutting-edge digital marketing, email marketing, content marketing, and marketing automation techniques with Nifty Method.

While nobody wants to admit it, we all have bad habits. For agency account managers, we've noticed some bad habits that may keep you from helping your  creative teams flourish! We'll explain what some of those bad habits may be below. We'll stick to highlighting five bad habits that can thwart effective digital marketing based on some of our experiences and research.

1. Badgering the Creative team for updates 50x a day via e-mail

Listen, we know you are an amazing agency account manager. Your content marketing knowledge could be superb, along with your overall knowledge of digital marketing, but you need to let your creative teams have a chance to work! Creative people and creative teams need to be able to have a chance to get things done. They need time to come up with appropriate solutions. They need to test things, collaborate amongst themselves, and be given a proper chance at success.

The last thing they need, in our experience, is a nosy and impatient agency account manager emailing them 50 times a day asking for updates before they have even had a chance to get the job done correctly.

We understand clients and bosses can be tough, but please give your creative team some room to grow and breathe. They will appreciate it, and the work they do will be better when all is said and done!

Let things flow — everyone will be much happier all the way around in the end.

2. Failure to Outline All Important details for the Creative Team 

Details are extremely important. As far as we know, telepathy is not widely available as a form of communication although it would be nice. Therefore, it is imperative that agency account managers give the creative team a fighting chance by providing them with all relevant details as far in advance as possible.

It can be very challenging to be perfect in this regard, as many agency account managers know. For example, you also may be given things at the last minute to pass on to the creative team from your clients or bosses. However, the more details you can provide the creative team with in advance, the smoother the workflow becomes. Also, the better the end product will be. The creative team will be able to work more concisely, without rushing to create something that isn't up to par because they found out about it only days before an important deadline.

The more organized, easy, and concise we can make things for the creative team, the better it is for everyone involved!

3. Not Trusting Your Creative Team

Agency account managers have to remember to trust their creative teams. This goes hand-in-hand with the previous two bad habits we have highlighted above.

You have to trust your creative team because when you do, you help them have assurance that everything will be a success. In the back of their minds, they know that they have a force of "good" behind them that believes in them.

This will help them do better work, and it will help them succeed. When they succeed, you succeed.

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4. Not Being Honest with the Creative Team

Sometimes we forget that, as agency account managers, we have to be honest with the creative team. If we try to "massage" things, it might seem worth it for short-term "rewards," but down the line, your creative team will not trust you. Just be honest — all the time.

5. Big Data is NOT God

We understand that big data can help you avoid risk. However, don't make big data "God" when evaluating every part of a project you are collaborating on with your creative team. Remember to take into account the "team" aspect of working with other humans. Consider their insight, and you will be rewarded for it from clients, bosses, and your creative team in the future.