As an event marketing producer, Paiges help brands build their bottom line through improved business processes, strategic planning, philanthropy, signature events, public relations, and marketing communications. When she's not working, you'll find her singing opera and hanging out with her cats.
To be successful as a guest blogger, you must write content that is high quality and targeted to your specific area of expertise or industry. We love guest bloggers here at Nifty, especially if you write about events, marketing, event marketing, or creative. Why? We think we're pretty smart but we know you're smarter. Who wouldn't want the SMEs to be sharing what they're doing so we can all learn together?
What is a guest blog?
Guest blogging is writing content for another brand’s website. Generally, guest bloggers who have subject matter expertise write for similar blogs within their industry in order to:
Attract traffic back to their website
Boost their domain authority using external links to high-authority domains
Increase their brand credibility and awareness, and
Build industry relationships
Why are guest bloggers important?
Guest blogging offers mutual benefits for both the guest blogger and the website hosting the guest content. In other words, guest blogging is works for all of us — so when you decide to hop on the guest blogging bandwagon, you should consider featuring posts by guest bloggers on your own website, too. In fact, Jay Baer has said that his blog, Convince and Convert, is almost completely powered by guest bloggers. Interesting, huh?
Here at Nifty, we LOVE guest bloggers. For all the reasons mentioned, but also because it provides other perspectives than our in-house writers and experts. The world of events and marketing is deep and wide; we admit we don't know everything. We would rather feature those that do and have made their mark in it because those writers will do a better job that we ever could.
What makes up a good guest blog?
The quality of your post is determined by several criteria:
- Does your subject matter expertise show in your writing?
- Is your writing free of grammatical errors and typos?
- Does your writing include links to reliable sources on the topic of your post?
- Do your guest posts receive likes, shares, or comments (this one is nice but not always necessary given the changing nature of vanity metrics, though it's a nice way to show that your latest posts have been loved)?
We (and most other sites that accept guest content) only accept content that detailed or unique. We do this for a few reasons:
- People don't read, share, or link to content that isn't helpful, funny, or valuable to them in some way.
- High-quality, relevant copy is crucial to making Google happy. And we all want to make Google happy because Google's search algorithms place a premium on such content. Keeping your copy authoritative and — for whatever site you write it, for whatever audience — should be a priority for search engine optimization.
- What we mean by detailed is that the content needs to be at least 1,000 words with no fluff. You can always make a post meatier by adding details and steps, so take the extra hour and write a better blog post?
How many links are appropriate for a guest blog?
First, why do we mention this? Well, above we talked about how the Google loves good, shareable content. If the entire blog post is linked out to somewhere else, it is likely that the content you've written isn't good. It's more of a collection of links to content that is.
Which is why we think blog post should contain a minimum of 4 links – People have written blog posts on almost every topic out there, so instead of regurgitating the same old information, link out to the sites that have already covered it – but we prefer no more than 12-15 outbound links for a post that is around 1000-2000 words.
This is a recommendation, of course. There are always exceptions to the rule. But just like Gabriel Macht had to learn not to hashtag every word of his Instagram posts, new guest bloggers should learn to craft original content that is supported by, not dependent on outbound links.
What should guest bloggers write about?
The guest blog post should fit within the theme of the website or blog they're writing for. For instance, for Nifty's blog, we look for content within the themes of events, marketing, event marketing, or creative. There are lots of topics to choose from, which is why we LOVE guest bloggers to write for us. We like to hear and share content that is from the subject matter experts.
You can't spin or duplicate content that has been posted on our blog to another site. Link back to it, absolutely. But the 20 versions of the same blog post doesn't help any of us.
Is the content mine as a guest blogger or does it belong the site I'm writing for?
It typically belongs to the blog you write for. However, you can always include your name in your post. If the site where you are posting allows it, include a brief targeted bio and a link to your blog.
A bio should only contain 1 or 2 links – either to the author’s website, Twitter handle, or his/her blog.
Where can guest blogs be read?
Like we mentioned before, many of the most popular blogs today use guest bloggers. Many popular blogs that you read use guest bloggers, including but not limited to Inc., Forbes, Jay Baer, EventMB, to name a few.
Want to learn more about how to guest blog for a publication like Inc. or Forbes? Here are three of our favorite places to find out more about guest blogging:
2. Backlinko's Definitive Guide for Guest Blogging
3. Peter Sandeen's List of Guest Blogging Sites
Where can I sign up to guest blog for Nifty?
We focus on three subject areas for our blog and we're always looking for writers to share content and ideas out with our audience of 50,000+ eventprofs, marketingprofs, and creatives.