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Events Virtual Events

How a Virtual Incentive Event Can Work
By Rutger Hoorn, CIS, DES on September 15, 2020

While face to face meetings, conferences, and events can seem to more naturally convert into online replacements, it is the “I” in MICE – the Incentive, which is most difficult to...

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Virtual Events Inclusive

25+ tips on designing and producing an accessible and inclusive event
By Lindsay Martin-Bilbrey, CMP on August 10, 2020

As meetings and events continue to take place in virtual spaces as a result of the COVID-19 pandemic, accessibility is too often an afterthought. It’s essential that your virtual...

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Events Inclusive

Our 50 Favorite African-American Professional Speakers 2020
By Lindsay Martin-Bilbrey, CMP on July 20, 2020

Our commitment as event professionals means ensuring the speakers we're putting on our stages (digital and in person) are sharing diverse, inclusive, and impactful stories,...

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Events

The ABCs of DMC
By Debi Kinney, DMCP on July 13, 2020

A DMC, or a destination management company, hold intrinsic value for meeting planners to leverage, but not all meetings need a DMC. As we move into the new normal of hybrid meetings,...

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Marketing Email

70 Email Marketing Improvements To Make in 2020
By Lindsay Martin-Bilbrey, CMP on July 2, 2020

Email generates $38 for every $1 spent, which is an astounding 3,800% ROI, making it one of the most effective options available. However, the name of the email marketing game in 2020...

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Marketing Social Media

How do social media marketing and blogging work together?
By Courtni Martin on June 29, 2020

When creating a marketing strategy for your company, it’s common practice to create separate strategies for different channels. For example, your marketing strategy most likely has...

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Marketing Inbound

Getting Started with Account Based Marketing
By Lindsay Martin-Bilbrey, CMP on June 25, 2020

ABM (otherwise known as account based marketing) has grown in popularity but perhaps you as a B2B marketer (especially in 2020) are asking yourself, is this the year we pivot to ABM to...

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Events Virtual Events

5 Proven Reasons You Need to Hire a Moderator for Your Next Virtual Event
By Anissa Ladd, CASE on June 22, 2020

What is the one thing you can do to make your next virtual event a success? Hire a moderator! Most event managers are thinking about finding the right platform, the equipment, the...

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Marketing Inbound

4 SEO Benchmarks to Track in 2020
By Lindsay Martin-Bilbrey, CMP on June 17, 2020

SEO (or search engine optimization) can be both a nuanced art and marketing science when it comes to seeing return on investment. Most of us spend hours doing off-page SEO only to get a...

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