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Marketing Social Media

How do social media marketing and blogging work together?
By Courtni Martin on June 29, 2020

When creating a marketing strategy for your company, it’s common practice to create separate strategies for different channels. For example, your marketing strategy most likely has...

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Marketing Inbound

Getting Started with Account Based Marketing
By Leah Mariscal, DMCP on June 25, 2020

ABM (otherwise known as account based marketing) has grown in popularity but perhaps you as a B2B marketer (especially in 2020) are asking yourself, is this the year we pivot to ABM to...

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Events Virtual Events

5 Proven Reasons You Need to Hire a Moderator for Your Next Virtual Event
By Anissa Ladd, CASE on June 22, 2020

What is the one thing you can do to make your next virtual event a success? Hire a moderator! Most event managers are thinking about finding the right platform, the equipment, the...

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Marketing Inbound

4 SEO Benchmarks to Track in 2020
By Lindsay Martin-Bilbrey, CMP on June 17, 2020

SEO (or search engine optimization) can be both a nuanced art and marketing science when it comes to seeing return on investment. Most of us spend hours doing off-page SEO only to get a...

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Marketing

10 tactics and a strategy for pivoting to digital advertising
By Lindsay Martin-Bilbrey, CMP on June 15, 2020

Your sales pipeline has suddenly dried up. Your sales and revenue are in danger of plummeting in recent times and some sectors have seen a near total cessation of activity. Without face...

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Social Media Crisis Communications

5 Things to Incorporate Into Your Crisis Communication Social Media Plan
By Leah Mariscal, DMCP on June 9, 2020

Since March 2020, with much of the world's population stuck at home, social media usage has surged reaffirming its place as a powerful channel for communicating important information...

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Crisis Communications

How to Build and Execute a Crisis Communication Social Media Plan
By Chris Auteur on June 1, 2020

2020 has caused a disruption in workflow and organizational operations. We are living in a situation that has been dubbed the new normal - a period of economic and social restructuring...

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Marketing

How To Maintain Brand Identity From Afar with Digital Marketing
By Anissa Ladd, CASE on May 26, 2020

Does your company rely on tradeshows, conferences, and conventions to market your product or service to your target audience? If so, the effects COVID-19 shutting down many large...

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Crisis Communications

How to manage the media in a crisis
By Alex Plaxen on May 18, 2020

A crisis can cause serious damage to any organization, but with an effective media strategy in place you can weather this storm.

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