Crisis Communications

While the primary objective of PR is to boost your company’s reputation, that is not its sole purpose. As well as creating buzz around your brand, PR is also crucial for damage control,...

Events Event Tech

As the world continues to search for ways to slow the spread of COVID-19 cases, the events and hospitality industry is searching for a way to resume face to face events and tradeshows in...

Marketing

To be successful as a guest blogger, you must write content that is high quality and targeted to your specific area of expertise or industry. We love guest bloggers here at Nifty,...

Crisis Communications Public Relations

Only 49 percent of companies have playbooks for crisis scenarios and less than 10% of events have a crisis communications plan. If you are one of these companies, it's not too late to...

Marketing Digital Advertising

Stuck in a COVID-19 sales slump? You're not the only one. If you generate revenue from trade shows (or brick-and-mortar stores or field sales), the last few weeks will have been tough....

Marketing Inbound

It’s a unique time to be a marketer. You still need to promote your services or products, acquire leads, and get your message out to nurture and close prospects, yet you don’t want to...

Marketing Email

Imagine for a moment that you’ve just started dating someone new. Would you expect your new beau to be able to read your mind? It’s likely you’ll have to share with him or her those...

Events Virtual Events

In mid-March 2019, everything changed. Since then, instead of meeting face to face, I’ve been running remote advisory councils, remote HD Strategy Sessions, remote HD(x) events, and...

Events Industry News

This week was meant to celebrate #eventprofs around the globe as we met in person and celebrated our industry. Last year, 275 Global Meetings Industry Day events spanning six continents...