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Crisis Communications

Crisis Communication Tips Every Brand Should Master
By Alex Plaxen on May 4, 2020

While the primary objective of PR is to boost your company’s reputation, that is not its sole purpose. As well as creating buzz around your brand, PR is also crucial for damage control,...

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Events Event Tech

5 Reasons Why Apps Won’t Be Our Tech Savior for Contact Tracing
By Lisa Carrel on April 27, 2020

As the world continues to search for ways to slow the spread of COVID-19 cases, the events and hospitality industry is searching for a way to resume face to face events and tradeshows in...

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Our Favorite Things about Guest Blogging (and how to guest blog for Nifty)
By Paige Flenniken on April 23, 2020

To be successful as a guest blogger, you must write content that is high quality and targeted to your specific area of expertise or industry. We love guest bloggers here at Nifty,...

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Crisis Communications Public Relations

4 Crisis Communication Tips You Should Know Right Now
By Alex Plaxen on April 20, 2020

Only 49 percent of companies have playbooks for crisis scenarios and less than 10% of events have a crisis communications plan. If you are one of these companies, it's not too late to...

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Marketing Digital Advertising

How to Recoup Tradeshow Dollars With Digital Advertising and Content Marketing
By Paige Flenniken on April 15, 2020

Stuck in a COVID-19 sales slump? You're not the only one. If you generate revenue from trade shows (or brick-and-mortar stores or field sales), the last few weeks will have been tough....

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Marketing Inbound

59 Clever Content Marketing Starter Ideas That Work
By Alex Plaxen on April 13, 2020

It’s a unique time to be a marketer. You still need to promote your services or products, acquire leads, and get your message out to nurture and close prospects, yet you don’t want to...

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Marketing Email

The Welcome Email Sequences Every Brand Should Have
By Paige Flenniken on April 8, 2020

Imagine for a moment that you’ve just started dating someone new. Would you expect your new beau to be able to read your mind? It’s likely you’ll have to share with him or her those...

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Events Virtual Events

Top 10 Ways to Make Your Virtual Events Not Suck
By Liz Lathan, CMP on April 2, 2020

In mid-March 2019, everything changed. Since then, instead of meeting face to face, I’ve been running remote advisory councils, remote HD Strategy Sessions, remote HD(x) events, and...

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Events Industry News

Celebrate GMID Going Virtual, Events, and Marketing
By Paige Flenniken on March 31, 2020

This week was meant to celebrate #eventprofs around the globe as we met in person and celebrated our industry. Last year, 275 Global Meetings Industry Day events spanning six continents...

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