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Marketing

10 tactics and a strategy for pivoting to digital advertising
By Lindsay Martin-Bilbrey, CMP on June 15, 2020

Your sales pipeline has suddenly dried up. Your sales and revenue are in danger of plummeting in recent times and some sectors have seen a near total cessation of activity. Without face...

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Social Media Crisis Communications

5 Things to Incorporate Into Your Crisis Communication Social Media Plan
By Leah Mariscal, DMCP on June 9, 2020

Since March 2020, with much of the world's population stuck at home, social media usage has surged reaffirming its place as a powerful channel for communicating important information...

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Crisis Communications

How to Build and Execute a Crisis Communication Social Media Plan
By Chris Auteur on June 1, 2020

2020 has caused a disruption in workflow and organizational operations. We are living in a situation that has been dubbed the new normal - a period of economic and social restructuring...

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Marketing

How To Maintain Brand Identity From Afar with Digital Marketing
By Anissa Ladd, CASE on May 26, 2020

Does your company rely on tradeshows, conferences, and conventions to market your product or service to your target audience? If so, the effects COVID-19 shutting down many large...

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Crisis Communications

How to manage the media in a crisis
By Alex Plaxen on May 18, 2020

A crisis can cause serious damage to any organization, but with an effective media strategy in place you can weather this storm.

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Crisis Communications

Crisis Communication Tips Every Brand Should Master
By Alex Plaxen on May 4, 2020

While the primary objective of PR is to boost your company’s reputation, that is not its sole purpose. As well as creating buzz around your brand, PR is also crucial for damage control,...

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Events Event Tech

5 Reasons Why Apps Won’t Be Our Tech Savior for Contact Tracing
By Lisa Carrel on April 27, 2020

As the world continues to search for ways to slow the spread of COVID-19 cases, the events and hospitality industry is searching for a way to resume face to face events and tradeshows in...

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Marketing

Our Favorite Things about Guest Blogging (and how to guest blog for Nifty)
By Paige F. on April 23, 2020

To be successful as a guest blogger, you must write content that is high quality and targeted to your specific area of expertise or industry. We love guest bloggers here at Nifty,...

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Crisis Communications Public Relations

4 Crisis Communication Tips You Should Know Right Now
By Alex Plaxen on April 20, 2020

Only 49 percent of companies have playbooks for crisis scenarios and less than 10% of events have a crisis communications plan. If you are one of these companies, it's not too late to...

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