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Crisis Communications

The One Thing Your Crisis Communications Plan Should Have
By Alex Plaxen on March 30, 2020

The best tool in your crisis communications tool belt is, and always will be, message mapping. A message map serves as a template for creating communications that are clear, concise, and...

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self-care

Work From Home Resources to Occupy Your Kids
By Meta Smith-Nelson on March 24, 2020

In addition to everything else going on, I know many of you and your teams may also be trying to balance having kids at home full time on top of trying to retain some sense of normalcy...

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Events Virtual Events

Nifty's Favorite Virtual Event Platforms
By Lindsay Martin-Bilbrey, CMP on March 16, 2020

There are plenty of major benefits to hosting a virtual event, whether a tradeshow, event, product launch, or hybrid online component of your face to face show.

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Events Marketing Exhibitors

Should We Share The Event Registration List?
By Lindsay Martin-Bilbrey, CMP on March 10, 2020

Whether your exhibit show or conference is face to face or virtual, the age old question of whether or not to share the registration list with your exhibitors and sponsors remains a...

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Marketing Email

5 Simple (But Important) Truths To Remember About Email Marketing Send Time
By Lindsay Martin-Bilbrey, CMP on March 5, 2020

Whether you’re sending that perfect event marketing campaign or the latest lookbook for your retail product, do your readers open your emails or delete them without a second thought?

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Events Communications

Is Your Crisis Communication Plan Any Good? 4 Ways You Can Be Certain.
By Alex Plaxen on March 3, 2020

Less than 10% of meetings have a crisis communications plan. Are you one of the 9 out of 10 without a plan? Or worse, are you facing an event cancellation and one of the 9 out of the 10...

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Marketing Digital Advertising

Getting Started with Digital Advertising
By Lindsay Martin-Bilbrey, CMP on February 25, 2020

What is digital advertising and why do you need it? Those are the exact questions this blog will answer for you today.

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Industry News

Better Together - Little Bird Told Media Joins the CCV - Nifty Method Team
By Lindsay Martin-Bilbrey, CMP on February 18, 2020

  We're growing and we want you to be the first to know!

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Events Marketing

Should I hire a freelancer or an agency?
By Meta Smith-Nelson on February 11, 2020

While the phrase ‘gig economy’ is a relatively new term, the idea of hiring freelance workers has been around for decades. In recent years, however, the number of freelancers has grown...

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