Marketing Digital Advertising

Stuck in a COVID-19 sales slump? You're not the only one. If you generate revenue from trade shows (or brick-and-mortar stores or field sales), the last few weeks will have been tough....

Marketing Inbound

It’s a unique time to be a marketer. You still need to promote your services or products, acquire leads, and get your message out to nurture and close prospects, yet you don’t want to...

Marketing Email

Imagine for a moment that you’ve just started dating someone new. Would you expect your new beau to be able to read your mind? It’s likely you’ll have to share with him or her those...

Events Virtual Events

In mid-March 2019, everything changed. Since then, instead of meeting face to face, I’ve been running remote advisory councils, remote HD Strategy Sessions, remote HD(x) events, and...

Events Industry News

This week was meant to celebrate #eventprofs around the globe as we met in person and celebrated our industry. Last year, 275 Global Meetings Industry Day events spanning six continents...

Crisis Communications

The best tool in your crisis communications tool belt is, and always will be, message mapping. A message map serves as a template for creating communications that are clear, concise, and...

self-care

In addition to everything else going on, I know many of you and your teams may also be trying to balance having kids at home full time on top of trying to retain some sense of normalcy...

Events Virtual Events

There are plenty of major benefits to hosting a virtual event, whether a tradeshow, event, product launch, or hybrid online component of your face to face show.

Events Marketing Exhibitors

Whether your exhibit show or conference is face to face or virtual, the age old question of whether or not to share the registration list with your exhibitors and sponsors remains a...