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Marketing

What's Lead Scoring and Why Does it Matter?
By Alice S on November 14, 2019

You know you should be pursuing leads, but what are the right leads?

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Events Women

W0W! Wednesday - Association of Women in Events
By Meta Smith-Nelson on November 13, 2019

WOW! Wednesday   On Wednesdays we wear pink and talk about things that wow-ed us this week

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Marketing Customer Service

How NOT to Customer Service
By Lindsay Martin-Bilbrey, CMP on November 11, 2019

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self-care leadership burnout

3 Ways to Work Through Burnout
By Lindsay Martin-Bilbrey, CMP on November 11, 2019

You ever find yourself thinking, "If I have to sit through another ..." or "That person just makes me..." or my personal favorite, "I'm so tired, please let this next cup of coffee get...

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Marketing

Why Predictive Analytics is a Must-Have for Your Marketing
By Chris Auteur on October 7, 2019

How are you analyzing your marketing data to tell the probable story of where your customers are headed? Don't let 2020 be the year you wish you had hindsight. Start using predictive...

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Events Management

6 Powerful Ways to Increase Your Team's Success and Motivation
By Lindsay Martin-Bilbrey, CMP on September 26, 2019

Whether you're onboarding a new technology platform, exciting your customer service call center to focus on client happiness, or encouraging your sales team to beat last year's revenue...

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Events

10 Rules for Transitioning to Strategic Meetings Management
By Lindsay Martin-Bilbrey, CMP on September 24, 2019

Strategic Meetings Management (SMM) has gotten a lot of buzz the past few years and doesn't seem to show any signs of slowing down. What is SMM? In short, Strategic Meetings Management...

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Marketing

Marketing Automation 101: What It Is and Why You Need It
By Andrea L on August 19, 2019

In 1912, assembling a car at Ford Motor Company took about 12 hours.By 1913, it took an hour and a half. What happened between 1912 and 1913? Automation. Ford engineers developed an...

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Events

A beginner's guide to priority management
By Lindsay Martin-Bilbrey, CMP on June 3, 2019

Today's world is a busy place; putting pressure on people to develop, plan, market, execute, and evaluate all of the things they're responsible for. We're told that multi-tasking doesn't...

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