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Events Marketing

Essential Elements of a Successful Event Marketing Plan
By Lindsay Martin-Bilbrey, CMP on January 7, 2020

As an event or marketing professional, you know the worst-case scenario for any event isn’t if a vendor drops out at the last minute, or a speaker doesn’t show up on time, or the hotel...

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Customer Service Customer Experience

32 stats on Customer Experiences
By Meta Smith-Nelson on January 1, 2020

As a full-experience agency completely, utterly, passionately focused on creating exceptional marketing, events, and creative, customer experience (also known as CX) is never far from...

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Events burnout

Leverage the Gig Economy to Beat the Event Planner Multitasking Blues
By Meta Smith-Nelson on December 16, 2019

No matter who signs your paycheck, multitasking is part and parcel of your job as an in-house event planner. On a single morning, you toggle from researching vendors to brainstorming a...

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Events Women

Wow #WCW Wednesday: Event Design, #CSR, and Impacting Incentive Travel
By Meta Smith-Nelson on December 4, 2019

Wow! Wednesday Sometimes our Wow Wednesdays are synonymous with our Woman Crush Wednesdays. It’s today. Today is sometimes. Let's talk about Whitney Hendley, Wine to Water, and how...

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Events Destinations

Why Orlando is a Great Fit as an Events, Tradeshow and Conference Destination
By Molly M on November 30, 2019

Orlando is one of thefastest-growing cities in Florida. Within a short span, it has seen an unmatchable growth of modern facilities and exclusive tourists' attractions in the world. It...

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Marketing

What's Lead Scoring and Why Does it Matter?
By Alice S on November 14, 2019

You know you should be pursuing leads, but what are the right leads?

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Events Women

W0W! Wednesday - Association of Women in Events
By Meta Smith-Nelson on November 13, 2019

WOW! Wednesday   On Wednesdays we wear pink and talk about things that wow-ed us this week

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Marketing Customer Service

How NOT to Customer Service
By Lindsay Martin-Bilbrey, CMP on November 11, 2019

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self-care leadership burnout

3 Ways to Work Through Burnout
By Lindsay Martin-Bilbrey, CMP on November 11, 2019

You ever find yourself thinking, "If I have to sit through another ..." or "That person just makes me..." or my personal favorite, "I'm so tired, please let this next cup of coffee get...

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