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Topic: Marketing

Events Marketing

Should I hire a freelancer or an agency?
By Meta J on February 11, 2020

While the phrase ‘gig economy’ is a relatively new term, the idea of hiring freelance workers has been around for decades. In recent years, however, the number of freelancers has grown...

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Events Marketing

Essential Elements of a Successful Event Marketing Plan
By Lindsay MB on January 7, 2020

As an event or marketing professional, you know the worst-case scenario for any event isn’t if a vendor drops out at the last minute, or a speaker doesn’t show up on time, or the hotel...

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Marketing

What's Lead Scoring and Why Does it Matter?
By Alice S on November 14, 2019

You know you should be pursuing leads, but what are the right leads?

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Marketing Customer Service

How NOT to Customer Service
By Lindsay MB on November 11, 2019

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Marketing

Why Predictive Analytics is a Must-Have for Your Marketing
By Chris on October 7, 2019

How are you analyzing your marketing data to tell the probable story of where your customers are headed? Don't let 2020 be the year you wish you had hindsight. Start using predictive...

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Marketing

Marketing Automation 101: What It Is and Why You Need It
By Andrea L on August 19, 2019

In 1912, assembling a car at Ford Motor Company took about 12 hours.By 1913, it took an hour and a half. What happened between 1912 and 1913? Automation. Ford engineers developed an...

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Marketing

Why Saying Thank You is a Key to Great Marketing
By Morgan J. on April 20, 2019

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Marketing

7 Must Haves for World Class Marketing
By Lindsay MB on April 10, 2019

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