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Topic: Marketing

Marketing Email

70 Email Marketing Improvements To Make in 2020
By Lindsay Martin-Bilbrey, CMP on July 2, 2020

Email generates $38 for every $1 spent, which is an astounding 3,800% ROI, making it one of the most effective options available. However, the name of the email marketing game in 2020...

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Marketing Social Media

How do social media marketing and blogging work together?
By Courtni Martin on June 29, 2020

When creating a marketing strategy for your company, it’s common practice to create separate strategies for different channels. For example, your marketing strategy most likely has...

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Marketing Inbound

Getting Started with Account Based Marketing
By Lindsay Martin-Bilbrey, CMP on June 25, 2020

ABM (otherwise known as account based marketing) has grown in popularity but perhaps you as a B2B marketer (especially in 2020) are asking yourself, is this the year we pivot to ABM to...

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Marketing Inbound

4 SEO Benchmarks to Track in 2020
By Lindsay Martin-Bilbrey, CMP on June 17, 2020

SEO (or search engine optimization) can be both a nuanced art and marketing science when it comes to seeing return on investment. Most of us spend hours doing off-page SEO only to get a...

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Marketing

10 tactics and a strategy for pivoting to digital advertising
By Lindsay Martin-Bilbrey, CMP on June 15, 2020

Your sales pipeline has suddenly dried up. Your sales and revenue are in danger of plummeting in recent times and some sectors have seen a near total cessation of activity. Without face...

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Marketing

How To Maintain Brand Identity From Afar with Digital Marketing
By Anissa Ladd, CASE on May 26, 2020

Does your company rely on tradeshows, conferences, and conventions to market your product or service to your target audience? If so, the effects COVID-19 shutting down many large...

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Marketing

Our Favorite Things about Guest Blogging (and how to guest blog for Nifty)
By Paige F. on April 23, 2020

To be successful as a guest blogger, you must write content that is high quality and targeted to your specific area of expertise or industry. We love guest bloggers here at Nifty,...

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Marketing Digital Advertising

How to Recoup Tradeshow Dollars With Digital Advertising and Content Marketing
By Paige F. on April 15, 2020

Stuck in a COVID-19 sales slump? You're not the only one. If you generate revenue from trade shows (or brick-and-mortar stores or field sales), the last few weeks will have been tough....

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Marketing Inbound

59 Clever Content Marketing Starter Ideas That Work
By Alex Plaxen on April 13, 2020

It’s a unique time to be a marketer. You still need to promote your services or products, acquire leads, and get your message out to nurture and close prospects, yet you don’t want to...

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