Wow #WCW Wednesday: Event Design, #CSR, and Impacting Incentive Travel

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Wow! Wednesday

Sometimes our Wow Wednesdays are synonymous with our Woman Crush Wednesdays. It’s today. Today is sometimes. Let's talk about Whitney Hendley, Wine to Water, and how bringing a filter build to your next incentive trip or association event could change your attendees' lives. 

Wow, do we have lots of things to cover this Wednesday. None of which include how wow-ed we are that we still fit into our pants after Thanksgiving or that we didn’t go Black Friday shopping. (We’re all the better for it.)

Celebrating Giving Tuesday

Today, we want to give a hand to the most Wow-worthy modern holiday: Giving Tuesday. Giving Tuesday started in 2012 by a group who wanted to use new tech and social media for good to inspire giving across the globe. And boy, did it ever. This Giving Tuesday we partnered up with one of our favorite organizations, Wine to Water, to learn how we can give more to the events industry. 


What is Wine to Water?

In short, Wine to Water is an organization with a mission to provide clean water to those in need. They also provide wine to those in need. (And no. That is not the only reason we love these folks.)

“W|W likes to create a culture of give-back that’s inclusive. For companies, that’s important. CSR initiatives & giving back have become such a relevant and important topic for our partners and we’ve enjoyed being a part of that conversation.”

Their passion to transform lives with clean water has grown the organization into a global force combatting the water crisis. With international offices in Nepal, the Dominican Republic, and Colombia, Wine to Water is supporting life and dignity for all through the power of clean water. 

Our #WCW Whitney Hendley

This week, we want to talk specifically about our new Woman-Crush who just so happens to be a vital cog in the do-good machine that is Wine to Water, Whitney Hendley. whitney hendley wine to water filter manager

Whitney is the Filter Build Manager at W|W, and we had the immense pleasure of speaking to her this week to learn more about how events, corporate social responsibility, and solving the world's water crisis go together.

We learned a LOT, not only about the organization as a whole, but also about their participation in Giving Tuesday and how we can continue to give through our events as #eventprofs.

Whitney is a North Carolina native, momma, and eventprof powerhouse. She is responsible for everything filter build management at Wine to Water.

What's a Water Filter Build?

What does that mean? A “filter build” is a CSR program that W|W created and offers to corporate clients, associations, and anyone under the sun looking to bring some real value to their event. According to Whitney, “We like to create a culture of give-back that’s inclusive. For companies, that’s important. CSR initiatives & giving back have become such a relevant and important topic for our partners and we’ve enjoyed being a part of that conversation.”

WOW! Right?

From filter builds to family/work/life balance, we covered it all with Whitney. check out Nifty-Queen, Lindsay, and Filter-Queen, Whitney, talk about it here:

At Nifty, we’ve spent this year listening to you, our friends, and recognizing the immense need for quality CSR programs. Let’s be real, these fancy CSR programs need to be easy to pull off. Wine to Water's team can come in be an extension of your team to make it a reality, so that you can sit back and participate as part of the team! 

Wine to Water founder, Doc Hendley, once said, “My efforts are going to be a drop in the bucket.” As incentive-focused event profs, our efforts are going to be a drop in the martini glass. ALL the hard work matters. Who’s in?

book darren


A few other organizations and non-profits we are supporting this season...

In case you’re the type of person who likes options.

Positive Tomorrows

Positive Tomorrows is Oklahoma City’s only school specifically serving homeless children. They help remove the barriers unique to a homeless child’s life to make learning possible, such as meeting basic needs like food, clothing, school supplies and personal care items. It is also important to help homeless families make the changes they need to stabilize their lives. You can help provide a chance at a better life by providing the following supplies to help their students, families, teachers and school.

Donations are accepted Monday – Friday, 8:30 a.m. – 4:30 p.m. Questions about how to deliver your donations? Give them a call at +1-405-556-5082 or email

Dress for Success

Dress for Success is an international not-for-profit organization that empowers women to achieve economic independence by providing a network of support, professional attire and the development tools to help women thrive in work and in life.

Find your local affiliate here and discover how you can donate clothes, support the organization financially, get involved as a volunteer or help in other ways.  If they are not operating in your community yet, learn how to start a Dress for Success in your area!


We believe that media and technology can play a major role in how women and girls see themselves. We believe in the power this visibility will inspire in our world. And we believe that projecting truth and inclusiveness will benefit all people, everywhere. It stands to reason that more women and girls will be inspired to reach their potential when the media they see is more inclusive of them.

Today, the average age, race, and body type of women depicted represent just a small fraction of the female population. That means most women and girls have likely never seen themselves reflected in the media. Together with industry leaders, we’re championing the movement to portray women and girls accurately so that the images and roles they see in the media mirror the real world.

The #SeeHer initiative is spearheaded by the Association of National Advertisers (ANA), the largest marketing and advertising association in the United States. The ANA makes a difference for individuals, brands, and the industry by advancing the interests of marketers and promoting and protecting the well-being of the marketing community. ANA membership includes nearly 1,000 companies with 15,000 brands that collectively spend or support more than $300 billion in marketing and advertising annually. #SeeHer is part of the ANA’s Alliance for Family Entertainment (ANA AFE), the industry’s foremost advocate for sophisticated, realistic, family-themed content on traditional and digital platforms. Learn more at